Vinous is a Sydney-based wine distributor with one of the best domestic portfolios in Australia. Their ethos is to partner with great producers who focus on producing great wines, sustainability and the end product.

We were brought on board to help overhaul the old brands identity and create a new vision for Vinous. There was previously a disconnect between the feel and positioning of the brand and the quality of the wine distributors that were being represented. We knew that a simple yet focused update would work wonders. We refreshed the Vinous word mark with an updated Serif font, introduced a contemporary but approachable colour palette and dialed up the usage of beautiful photography that was at the disposal of the wine producers.