VINOUS

SERVICES

Brand Identity Website, Socials

YEAR

2025

Vinous - for Australian wines of people and place.

Vinous is a Sydney-based wine distributor, curated by Sommelier Greg Richardson, with one of the best domestic portfolios in Australia. Their ethos is to partner with great producers who focus on producing great wines, sustainability and the end product.

We were brought on board to help overhaul the old brands identity and create a new vision for Vinous. There was previously a disconnect between the feel and positioning of the brand and the quality of the wine distributors that were being represented. We knew that a simple yet focused update would work wonders. We refreshed the Vinous word mark with an updated Serif font, introduced a contemporary but approachable colour palette and dialed up the usage of beautiful photography that was at the disposal of the wine producers. 

Vineyard with dark grapes hanging in clusters among green leaves.
Interior of a wine tasting room with wooden shelves filled with wine bottles, a large vase with white flowers on a wooden table, and people sitting on couches with wine glasses, with the name 'Keith Tulloch' visible in the scene.
Business card with the company name 'VINOUS' and contact information for Greg Richardson, National Sales Manager, including email, phone number, and website.
Image showing a wine label from vinous_australia on the left and stacked vinous wine boxes near a staircase on the right.
Image shows three wine bottles with colorful labels, people in the background at a tasting or event, and promotional text about Basket Range wine and 2023 Hills Chardonnay, including product descriptions and tasting notes.
Bottles of wine with labels and a glass of wine on a wooden table, and a stack of black pamphlets titled 'Wholesale Price List' with a subtitle 'Spring 2025'.
Person holding a tablet displaying a website page for Vinous, featuring a product image of a wine or related item, with navigation links and a button to request a portfolio.
A bottle of wine with a pink label resting on a rock among dry branches and soil, with a list of available wines on the right side of the image.
Smartphone displaying a wine website resting on a green park bench with wooden slats.
A digital screen displaying a wine-related website titled 'VINOUS' with a subtitle about drinking and slurping, and an image of a wine bottle and glass in a restaurant setting. Next to the screen, a gray bag with the word 'VINOUS' printed on it is draped over a park bench.
Tablet on gray floor displaying a webpage about Basket Range Wine with a list of wines and images of wine bottles at the bottom of the screen.