Building a brand for Sydney based sommelier Greg Richardson’s wine distribution company.

When Greg took over the domestic portfolio from Goodstock, he needed to create a whole new brand for his own wine distribution company, Vinous. Vinous exclusively champions Australian wine with small, quality-driven producers, families who farm sustainably, respect the land, and craft really beautiful wines with really unique character.

The challenge was to create a contemporary brand that would capture the spirit of these producers and be a good reflection of their specific stories and practices. From researching the competition, it was overwhelmingly obvious that many of the wine distributors leaned towards similar colour palettes, dated branding and felt like they were aimed at a very serious market.

We created a brand that has a sophisticated feel to it, but also still approachable to the consumer.