Brand Identity for Melbourne’s hottest contender for best burger.

Ari approached us to create a brand identity for his charred burger brand he had been dreaming of up in his head. After being made redundant from his 9 to 5 he decided to take the plunge and go all in on his dream of making the best burger he possibly could.

We wanted to create something that was inspired by the workmanship and institutional feel of a deli focusing on bold branding, classic typography, a strong colour palette and a memorable icon.

As Ari doesn’t have a physical shopfront we created a wrap for his Volkswagen van, signage for his market stand and uniforms that made them look fresh.