In 2023, we were engaged to create the brand identity for Maggie’s Snacks and Liquor, a new bar and restaurant opening on Lygon Street in Brunswick East.

Backed by some of the finest in hospitality and located just a stone’s throw from several heavyweight venues, Maggie’s needed a brand that felt both distinctive and deeply connected to the incredible bones of the building itself.

Housed in a Victorian-era structure, it was important that we honour what we uncovered within the space, keeping heritage at the forefront of our design approach.

This philosophy informed our colour choices and typography choices. We built a rich, warm brand palette inspired by heritage tones—designed to evoke charm, comfort, and timelessness, while creating a welcoming and familiar feel.

We were able to play a major role in creating items across multiple touch points such as internal and external signage, beer tap decals, food and drink menus, website design, social media & more.