Building a digital library for Found’s ‘Your Loss.Your Gain’ Campaign

I was approached to help build the creative for Found’s campaign centred around the theme of ‘Your Loss. Your Gain.’ Working closely with copywriter Andy Holdeman, he and I looked at using Found’s large internal photo library to create a campaign based on the idea of what you lose, you gain more.

The campaign was built around specific lifestyle imagery where it was evident that the person/s was living their best life due to being able to manage their health.