Collage of diverse individuals engaging in various activities, paired with text promoting customized wellness solutions by a brand named 'found.' Activities include eating salads, exercising with a child, and relaxing in bed, with captions like 'Find what works' and 'Not for everybody.'
Asian female working out on yoga mat in her backyard
Close up shot a female hand holding an Iphone scrolling through Found adverts on Facebook

Rather than focus on one aspect of weight loss, Found integrates exercise, nutrition, emotional support, and the latest medications to deliver a personalised and comprehensive solution designed just for you.

When building the assets for the Found campaign we wanted to create a suite of designs that reflected a fun, holistic and inviting approach to weight loss, acknowledging each user’s journey being a unique one.

Young couple at a picnic table, both eating healthy fruit kebabs and looking happy
A split image showing an ad for a fitness program on the left and a hand holding a smartphone displaying the same ad on the right. The ad features a person exercising outdoors with text about a personalized weight loss plan. There are two croissants on a plate in the background of the right image.
A person holding up a laptop against a sky background. The laptop screen shows an image of two people lying on a bed, taking a selfie and smiling. The word 'found' and a URL 'joifound.com' are displayed on the screen.

FOUND

Not for Everybody.

We partnered with Found and Colab Group on the “Not for Everybody” campaign—raising awareness of Found’s holistic, science‑backed approach to weight loss for people who have struggled with conventional methods.

The tagline resonated because it spoke directly to those who have been let down by fad diets and miracle detox teas, acknowledging that factors like body type, metabolism, and lifestyle can make weight loss genuinely challenging—without the guilt or shame.

Visually, we centred the campaign on intimate, warm, and energetic photography that celebrates real people in everyday moments, reinforcing the message that Found’s approach meets individuals where they are.

SERVICES

Campaign

YEAR

2023